Most revenue problems persist because nobody’s called them by their right name.
Meet Aruna
Founder & CEO
Aruna has done a lot of different things across fifteen years.
She built her data and analytics foundation at a boutique analytics consulting firm that grew from small to mid-sized before being acquired by Accenture, where she went on to work on some of the most interesting data and AI deals in Strategy & Consulting.
In between and around that, she built and ran sales enablement teams, led content strategy, managed PR& analyst relations, handled GTM for products and services portfolios, sat in deal war rooms, crunched CRM data for win-loss and business ops, designed sales coaching programs, ran AI fluency workshops and managed events.
The roles kept changing. Two patterns never did.
Organisations that couldn’t see their data clearly were always guessing. And organisations whose processes created friction for the people running them always found those people working around them instead of through them.
Every time, across every function and every firm size, these patterns kept showing up. And every time, there was a cost - in slower growth, in unpredictable outcomes, in a journey that was harder than it needed to be.
Meet Roshan
Creative Partner
Roshan has spent his career at the intersection of brand, content, and experience - working across corporate marketing, event production, and creative strategy before founding First Cut, a design-forward creative agency focused on solution experience design.
His early stints in brand and marketing, including a significant role in Mindtree’s brand revamp, gave him a foundation that most creative agencies don’t have - an understanding of how brand and narrative actually function inside complex B2B organisations, not just how they look.
At FirstCut, he’s built a practice around making ideas tangible, translating strategy into identity, experience, and communication that holds up under scrutiny.
He brings that to Aviate’s client work directly. When the problem involves how a firm shows up at deals, or how their narrative lands with the people who matter, that’s where Roshan’s eye comes in.
What Sets Us Apart
We look at the entire revenue engine.
Many revenue problems aren’t sales problems. They’re upstream - in positioning, targeting, whether demand is being created or just responded to. Fixing one part of a broken system moves the problem elsewhere. We look at the full picture - brand, demand generation, marketing, sales execution, and deal close.
Senior attention on every engagement, by design.
We are a small, deliberately lean firm. That means the people who diagnose the problem are the people doing the work, not handing it to a team after the first conversation. No layers. It’s not a limitation of our size, it’s the point of it.
We account for why change doesn’t stick.
Process design is the easy part. The harder part is behavioural friction - the incentives that pull in the wrong direction, the habits that survive every reorganisation, the gap between what people say they’ll do and what they actually do under pressure. We diagnose that and build for that.