Why Your Reps Don’t Use the Decks You Give Them…
You’ve got decks, battle cards, playbooks. But reps still rewrite everything before a call. It’s not a content problem. It’s a context problem.
Sales teams don’t need more assets. They need ammunition.
The Funnel isn’t Broken. It’s Complicit.
Why your CRM lies, your nurture engine starves, and your team quietly learns to play dumb.
Why Your Lead Qualification Framework is Failing (and What to Do Instead)
B2B buyers don’t want to be interrogated. They want to be understood. High-converting teams track momentum, not just budget or titles.