Selling works - but it only works when you’re involved

Most founders reach us at a specific moment.

The problem they’re solving is real. People are interested. Conversations are happening. But revenue still feels fragile - dependent on your presence, your judgment, your follow-ups.

Deals move when you step in. They slow down when you step away.

Selling hasn’t become a system yet.

WHY THIS DOESN’T FIX ITSELF

Most founders respond in understandable ways:

• Pushing harder on activity

• Hiring a rep earlier than the system can support

• Trying to “just get more leads”

• Relying on instinct instead of structure

Some of this works, briefly. Almost none of it scales.

What’s missing isn’t insight or experience - it’s a way to make what already works usable by people other than you.

Until that’s documented, aligned, and reinforced, selling stays founder-dependent by default.

HOW WE HELP FOUNDERS AT THIS STAGE

Our work with founders is about making your selling judgment usable by others.

That means:

• Extracting the tribal knowledge you already use to move deals forward

• Pressure-testing it against real conversations and outcomes

• Shaping deal language for narrative consistency and sales training - around what to say, what not to say, and why

• Turning instinct and experience into actionable guidance for next steps

• Designing a sales motion which your team can be trained and coached on

This isn’t about inventing a new way to sell.

It’s about making your way of selling understandable, teachable, and repeatable - so that progress doesn’t require more of you.