We help B2B technology companies build and fix revenue engines.
From the point where demand is created to the point where business is closed, we design and optimize the systems that drive predictable growth and profitability.
For founders and sales leaders navigating scale.
What We Mean By A Revenue Engine
A revenue engine is the system that governs what happens after demand appears.
It includes:
how incoming demand is interpreted and prioritised
how marketing activity turns into real sales conversations
how decisions progress across people, roles, and stages
how process, tools, and enablement shape behaviour under pressure
When this system is clear and functional, effort compounds.
When it isn’t, teams stay busy while outcomes stay unpredictable.
Why Growth Stalls Even When Teams Are Busy
As companies grow:
demand sources multiply
more people touch the funnel
handoffs increase
tools generate more signals than teams can interpret
What once worked through instinct stops scaling. Without a clear revenue engine, teams compensate with: more activity, more tools, more pressure.
Pipelines might look full. Progress becomes unpredictable and fragile.
Who We Work With
We work with B2B technology companies at two stages of growth.
Founders and early leadership teams who are building their first real revenue motion, and want to move beyond founder-led selling, ad-hoc marketing, and improvisation.
Sales and revenue leaders at scale who already have teams and tools in place, but are dealing with stalled deals, uneven performance, and growth that feels harder than it should.
If your team is busy but outcomes are inconsistent, this work is likely relevant.
What We Are Not
Aviate is not a marketing agency, an appointment-setting service, or a content production shop.
We don’t sell leads, meetings, or activity as outcomes.
We don’t run campaigns for the sake of volume.
And we don’t take accountability for execution we don’t control.
Our work sits upstream of all that - on the revenue engine itself: the processes, workflows, tools, and decision structures that determine whether demand actually turns into closed business.
Clear boundaries are how we protect results.