Why Your Reps Don’t Use the Decks You Give Them…
You’ve got decks, battle cards, playbooks. But reps still rewrite everything before a call. It’s not a content problem. It’s a context problem.
Sales teams don’t need more assets. They need ammunition.
The Funnel isn’t Broken. It’s Complicit.
Why your CRM lies, your nurture engine starves, and your team quietly learns to play dumb.